The Financial Times reports that the company has launched a new division called BytePlus and sells TikTok AI to companies such as India-based social gaming platform GamesApp, American fashion app Goat, Singaporean travel site WeGo. , the Indonesian shopping app Chilibeli, among others.

In 2020, the Indian government banned several apps developed by Chinese companies, including TikTok, over fears that these apps could engage in activities threatening the country’s national security and defense.

Last month Nikhil Gandhi, Indian director of China’s short video sharing platform TikTok, owned by ByteDance, decided to step down. TikTok joined Gandhi in 2019 as his India headed into the next phase of growth for China’s short video sharing platform.

TikTok’s recommendation algorithm is a big part of what made it so popular.

According to the report released on Sunday, BytePlus offers customers the ability to access the TikTok recommendation algorithm and “customize it for their apps and customers.”

BytePlus also offers automated speech and text translation and real-time video effects, as well as data analysis tools, according to its website.

TikTok’s core algorithms, often credited with the platform’s rapid growth, determine which videos users see before they even start following the creators.

The company recently said in a blog post that its “ForYou” feed determines which videos a particular user serves.

Its recommendations are based on user interactions, including videos you like, share comments or create, video information and device and account settings including the device you are using, preferences language and localization settings.

TikTok’s source code and user data is kept separate from other activities of its parent company ByteDance.